Every year, the holiday season marks yet another time for businesses to make good money. For one to take advantage of this huge spending season, it is important to come up with winning marketing strategies for their business. The winter season is estimated to bring in more than $600 billion in revenue. Here are some successful brand strategy examples to execute this holiday season.
1. Start Preparing Early
It is important to prepare early. Most companies start their Christmas season marketing in September. With early planning, you are able to come up with fitting adverts and marketing campaigns. It also gives you the time to adjust these campaigns to suit your brand even better before the season sets in.
2. Let Your Brand Stand Out
You need to come up with a way to make your business stand out. Find out what is unique about your business and use this to make better brand ads. Focus on the people who make your brand what it is. Make people see how your product can make their lives this season.
3. Prepare Season Packaging
It is important for you to come up with beautiful designs for your packaging during the holiday season. There are some brands that make their clients look forward to seeing what packaging they will unveil every season. This is one of the successful brand strategy examples you need to incorporate into your business. This makes people look forward to buying from you. Make sure to use the seasonal decor and colors.
4. Use Hashtags
Social media presents a great way to reach millions of clients with ease. You can work with hashtags that tie into the season. Doing this makes your brand visible for anyone looking for products or services related to the hashtags online. Take time to study how to effectively use hashtags and social media in its entirety to be able to make the most out of it.
5. Find a Seasonal Appeal
Each season comes with a familiar offering. For instance, the winter season brings forth a season for warm mittens and hot cocoa. You can use these common factors and tie your brand campaigns around them. Once you get the connection, you simply play up with the idea to find your personal season appeal.
6. Maintain Your Logo
While it is ok to play around with your logo, do not overdo it and make it completely unrecognizable to your audience. This is because you will need people to identify your brand long after the holiday season is over.
7. Share Seasonal Values
Take time to capture the thoughts and ideas of what the season means to your staff. Successful brand strategy examples given by www.seotoronto.company show that most consumers go to a brand because of the shared values. Therefore, you need to tap into your values to connect with your audience at a deeper level.
8. Be Mobile Friendly
30% or more of all online sales take place through mobile devices. Therefore, you need to ensure that your seasonal marketing campaigns are mobile friendly. Your clients should be able to access your business and make orders through mobile devices with ease.