Ricky L. Archive

Easier Methods to Record and Maintain Aviation Employee Compliance

Compliance and maintaining accurate, up-to-date records are of immense importance in the aviation industry. Aviation software is designed to help make this job easier, but not all incorporate the features you need. Below are a few of the best inclusions to look for when shopping for better software options.

Certifications and Health Checks

Following all regulations and employee compliance issues in real-time is an important feature to look for in optimal aviation management software. Individual employees will have their own unique timing for physicals, certifications and other specific compliance requirements. You need to able to monitor each employee, in their direct capacity, to ensure all requirements are being met timely. Failure could cost the company down time and fines.

Training and Ongoing Certification Processes

The right aviation software will allow you to monitor the progress of any group, or individual involved in training. You can see where they are at any any given moment. It proves helpful during the time-consuming certification process, which is often multi-faceted. You can see where you need to put your trainers, finances, or add expertise assistance to get everyone in compliance quickly.

Additions of New Employees

You can finally feel in control with top-notch aviation management software that helps monitor current employees and also allows for an easier process of adding new personnel. You can create new files that are ready to add all of the information needed in a hurry, without taking unnecessarily large chunks of time out of your day. It allows you to focus on other critical management decisions and activities.

Uploading Critical Documents

Aviation management involves much more than simply tracking the compliance of personnel, but desired aviation software will allow you to upload critical documents regarding aircraft maintenance. You can be sure that all aircraft are properly maintained and safe to fly. You can be certain that everyone involved with handling the aircraft has proper security clearance and is following all regulations to the letter. For additional info, visit Aviation InterTec Services and learn more from their online references.

Everything in One Central Location

Modern cloud technology allows for a massive amount of information to be safely stored in one location. You can access all of the records you need in order to monitor and update everything from employee specifics to aircraft maintenance. You can feel confident that all phases of the operation are running safely and in full compliance with all regulations.

Contact aviation management software experts to get the most updated and useful program available to keep your business on the right track today!

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Three Cases of Indoor Navigation Applications

Modern sensitive indoor GPS chips can be used for various applications in indoor environments to determine locations because they’ve been modified to receive signals from enough satellites. Here are some of the most common applications of indoor navigation in a day-to-day lifestyle.

Indoor Navigation in the Terminal

Navigating through the complex structures of an airport can be cumbersome. The entire travel chain in the airport terminals is displayed on the navigation system. With the indoor GPS, passengers can be guided in every step of the way from the parking lot to the final gate. The points of interest such as lounges, food courts, restrooms, car rental service providers, and ATMs are all provided on a digital map. As a passenger, your location will be indicated on the digital indoor maps as a blueprint that you can use to locate the various points of interest.

The digital strategies used in the retail industry are also important for the airport operators and passengers because most airports are large shopping centers. Passengers can be alerted of any purchase incentives through push messages on their phones. Businesses can also notify their customers about the availability of some of their services in their airport-based stalls through the indoor positioning system. The “Around me” option will provide the user of the smartphone of a detailed overview of all stores in his or her environment.

Indoor Navigation in Office & Industry

Indoor positioning systems are ideal for room bookings, task management, location-based workplace management, position approval with workmates, cafeteria menus, and provision of company news. Indoor navigation for the military can be utilized in providing tight tracking solutions in complex industrial environments. Asset and personnel tracking can be handled on site. It improves transparency and efficiency when the position of objects or employees can be sent to the control center in real time.

Indoor Navigation for the Retail Industry

The indoor positioning systems are ideal for coordinating internal processes in a shopping center. Visitors of large shopping centers can easily access various locations and inform themselves all they need to know without asking around if they utilize the indoor GPS solutions. Through the GPS for indoors and various mobile apps, customers can shop around the shopping centers with minimal supervision. Moreover, the indoor positioning system is a good solution for monitoring the movement of customers to avoid vandalisms and shoplifting tendencies. Shopping centers have improved customer experience by enabling their customers to use a parking guidance system to park their cars and make contactless payments.

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Benefits of Hiring Business Management Consulting Services

Most fast-growing businesses across the globe always stay ahead of the competition by investing in expert management consultants to guide them about their various industries dynamic markets. Although it may not sound like a viable idea for small businesses, hiring these consultants has been the backbone of the success that most established brands are experiencing today. Hiring consultants and implementing their decisions are two different things! It’s really up to your company to choose whether to implement their ideas or not for the betterment of your business. Here are some of the reasons why your business should consider hiring consultants for business performance improvement.

Augmentation of your staff

Every expanding business will at one point experience short to medium-term staffing needs. In fact, in governmental institutions such needs can prolong due to factors like downsizing. In such situations, especially when going through a workload analysis, consultants can come in handy by filling in as full-time employees so as to avoid downtime.

Strategic shifts

You may need some external force particularly when dealing with job layoffs, benefit reductions or/and major operational changes. In political circles, hiring such consultants can be a sufficient way of reaching the desired political cover, especially when some voices are unhappy. Although some of your employees might not be happy with hiring consultants, it can help in making a paradigm shift in the way your business operates. Integrating consultants into your business’s day-to-day running should be done gradually. You can learn more at Carpedia, which has additional information and resources available.

Vast experience

The best part is, due to their vast experience and skill set in various environments consultants will teach your current employees new techniques that you can apply in your company. Deciding on implementation of consultants can be a tricky affair for any business, especially those that are still at the startup infancy stages. However, the fact that they have handled various logistics, dealt with various clients in different sectors is a big plus for small businesses. These attributes will enable consultants to conduct utilization analysis effectively by providing solutions that are effective in applicable situations. Established implementation consultants have institutionalized this knowledge in the form of white papers, workload analysis, databases, and post-project reviews.

Analytical horsepower

Companies may get help in solving technical issues that are beyond their knowledge or skill sets. Problems such as data mining, Big Date analysis, quality management, and market research can all be handled by consultants efficiently. Business management consulting enables your business to get fresh ideas that will boost sales growth and eventual expansion.

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The Basics of Field Service Management Software and Why Organizations Should Adopt Its Use

Not too long ago, managing offsite workers and organizing the resources they require to optimize customer service and work efficiently was extremely difficult and time-consuming. Though some companies are still overseeing their operations the same way they did in the 80s, many Canadian organizations are changing the way they manage their offsite workers and how they organize the required resources. To effectively coordinate mobile labor force, field-based enterprises are using field service management software and other SaaS (Software-as-a-Service) solutions to facilitate faster and more effective delivery of services.

Application of FSM

From billing to quality control, dispatch and other particular aspects of field-based organizations, these hosted, or cloud-based solutions are intended to streamline the offsite operations of a company. FSM software has applications across different sectors of the economy including:

  • Mining industry. Mining companies use FSM to provide precise locations of service events to their technicians.
  • Healthcare. Mobile medical staff (nurses and caregivers) who provide home-based care for disabled patients and the elderly can use FSM software to track patient information.
  • Cable and telecom industry. Companies and use field service management software to track broken lines and get their technicians in those places.
  • Water or gas utilities. Technicians can be dispatched to locate and fix suspected leaks in preventative maintenance exercises.

There are other numerous applications of FSM software in industrial, residential, and commercial services. Any organization that specializes in the provision of installation or repair services can realize great benefits from the adoption of an FSM software.

Benefits of Field Service Management Software

Besides increasing efficiency and improving customer satisfaction, there are other advantages of using an FSM software that any forward thinking organization can exploit. Some of these benefits include:

  • Saves time. One of the most time intensive exercises in a company is scheduling. An FSM software can help a business with field service scheduling thus saving time and increasing profitability.
  • Monitoring. A business will be able to track and monitor the location of its employees at all times when on duty. This makes sure that a service technician is where they are supposed to be at all times.
  • Improved communication. FSM software facilitates communication between managers and field service teams. Things tend to happen smoothly where there is clear communication.

Any company whose objectives lie within the scope of service provision can reap numerous benefits from the adoption and implementation of a field service management software. The transition may seem expensive and time-consuming at first, but the trade-offs are more than like-able. You may want to browse the Miracle Service website for additional information.

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How Much Can Business College Graduates Earn?

Are you wondering whether it would be worthwhile to enroll in a good business college? Perhaps you’re wondering what your earning potential would be with your degree in hand.

Some business colleges confer associate’s degrees; others confer bachelor’s degrees. Many employers prefer to hire candidates who have earned bachelor’s degrees. The answer to the question of possible earnings depends on which degree you earn, the geographic area in which you live and your negotiating skills. Let’s take a look at the salary a Canadian business college graduate can realistically expect to earn after having received an associate’s or bachelor’s degree. All salaries quoted below are approximate and given in Canadian dollars.

Bookkeeping

An associate’s degree from college will qualify you for many bookkeeping positions. Bookkeepers in Canada typically earn salaries that fall somewhere between $29,000 – $60,000 per year. Accounting skills are necessary for earning the figures at the upper end of this pay scale. The national average annual bookkeeper’s pay in Canada is $41,000.

A position as a bookkeeper can lead to higher paying corporate job titles such as accounts payable clerk, auditing clerk, accountant or financial controller.

Accounting

“Certified General Accountant” (CGA) is one of many professional designations that business college can prepare you for. This designation requires an undergraduate degree and a thorough understanding of various accounting and business practices. In Canada, accountants each earn an average salary of about $50,000 annually.

For many Canadians, accounting jobs can lead to other, better-paid positions. An accountant might go on to become an assistant controller, a financial controller, a financial analyst or an accounting manager. Some accountants move into upper level corporate positions including chief financial officer, finance director or Vice President of Finance. The salaries that accompany these job titles can be significantly higher than the average accountant’s salary.

Digital Marketing

College can give you a head start on a lucrative career in digital marketing. On average, digital marketers in Canada earn salaries of about $61,000 per year. Digital marketers who have extensive experience with social media can often command higher pay. This job title can also lead to promotions and even higher-paying positions. For example, you could get promoted from digital marketer to marketing director and become eligible for a greatly increased salary of up to $112,000 per year.

In Canada, it isn’t necessary to obtain a terminal degree in order to earn a comfortable salary. Whether you’re about to graduate from high school or you’re thinking of launching a second career, a business college education could be a stepping stone to a brighter future. An undergraduate degree prepares you adequately for many good jobs in niches such as bookkeeping, accounting and digital marketing.

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All You Need to Know About Pump Packing

Pump Packing is especially useful for high shaft speeds. For instance, different hydraulic pump systems have varying theoretical angular velocities; pump packing is crucial for those with the highest velocities. It also aids in equipment or machinery startup and maintains pliancy for extensive periods using specially generated lubricants. The packing seal’s rotating shafts reduce or prevent leakage to the atmosphere. Pump distributors offer a variety of pump packing solutions; it is up to you to choose the one that works best for your needs.
A List of Common Pump Packing Solutions Available in the Market
Style-210 packing is commonly used for universal packing especially in paper and sewage industries. This packing style is suitable for abrasive materials as it galvanizes a pump’s wear resistance. For instance, sewage and paper industries move various chemicals in their pumping systems making them susceptible to abrasion; this explains the extensive use of style-210 in these continuums. This type of packing also requires little monitoring and shaft sleeves are recommended for the same.
Style-333 packing is constituted by a carbon fiber and carbon reinforced graphite tape both coupled with a run-in lubricant.Like most packing solutions, style-333 is tailored to protect the shaft, and the running track reinforcement makes it abrasion-resistant. The heat conductivity is also significantly efficient. It is one of the few packing methods that are appropriate for dry running applications. Lastly, this packing style has a self-lubricating provision, making hydraulic pump processes even more efficient.
Style-330 packing has a comparatively higher grade carbon fiber. The same is reinforced with a specially generated run-in lubricant. The versatility associated with this packing technique is considerably excellent. Heat conductivity is also efficient with no instances of shrinkage and a stable volume is always maintained within the pump parts. However, for more effective results, this approach should be used with a softer and more flexible packing technique.
An Overview of the Allis Chalmers Pumps
The Allis Chalmers pumps are suitable for a variety of applications. Most of these pumps have been installed in water treatment plants and pump stations predominantly in Africa, Asia, North and South America and Australia among other notable regions. Here is a list of Allis Chalmers pumps available today;
Submersible pumps
 Axial flow and vertical column pumps
Axially split-case pumps
 Non-clog centrifugal pumps
Most of these pumps are built with the appropriate packing installations. The use of the Allis Chalmers pumps in water treatment pumps makes the slightest possibility of a leakage extensively hazardous. Pump packing reduces the chances of leakages and damage to the hydraulic pump systems used in these plants.

 

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2016 Was an Active Year for Enterprise Content Management in Canada

Judging by a few key events that took place in 2016, Canada is gradually becoming a market leader in the emerging field of enterprise content management. Major global players such as Konica Minolta and IBM expanded their presence Mississauga and Montreal, and the independent OpenText Corporation was closely followed by market analysts as it developed new enterprise content management solutions (ECM).

One of the biggest ECM moves of 2016 took place in September as tech giant Dell agreed to sell its Canadian operations to OpenText. The transaction, which was valued at more than $1.5 billion, put the Waterloo company on the map as a global ECM player.The new IBM center in Montreal aims to provide more than just another customer communication management platform to enterprise clients. The center will develop business solutions for companies that are looking to implement digital workflows.

Understanding Enterprise Content Management

In digital information hierarchies, ECM sits a spot higher than content management systems (CMS) such as WordPress. Whereas CMS applications are mostly used to publish online content, ECM aims to capture, collect, organize, store, and distribute all digital content.

One of the most often cited case studies that highlight successful ECM implementations in Canada involved a consortium of electric utilities that intended to move its legacy systems to Sharepoint, a popular platform developed by Microsoft.

Migrating legacy document systems to Sharepoint requires more than just digitizing paper documents. In the case of electric utilities, the ECM process needs to conform to federal and provincial regulations. The design of an ECM system must include a governance strategy, which consists of the policies, principles and standards for handling information.

When ECM solutions are implemented, organizational change is often required. Another business aspect to consider is how the ECM will affect relationships with customers and partners. A platform such as Sharepoint only provides the functionality of ECM; it is up to each company to set the policies that will govern the system so that permissions are given, restrictions are set and transparency can be granted when required.

The bottom line of ECM is that it needs to be implemented in such a way that it provides more value than CMS applications on their own. One example of ECM value would be the development of a system for a municipality that wishes to interact with residents by means of online forms. Such a system would require a centralized platform that receives and routes all communications accordingly. If the request is for building permits, for example, the original inquiry needs to travel along with the rest of the official documents until the permits are issued.

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Asset and Capital Protection with Insurance for Small Businesses

Small business insurance protects owners against lawsuits, accidents, and other unfortunate situations. Operating a business without insurance is extremely risky, and it exposes you to all sorts of potential problems. One minor mishap or accident can ruin you financially if the restitution costs are too high for your budget. Insurance for small business prevents you from using your own capital to pay for these unanticipated issues.

Avoiding Financial Ruin With Business Liability Insurance

Lawsuits and legal fees are two burdensome inconveniences that can ruin a successful business. Unfortunately, there are unethical individuals who are looking to sue companies just to receive a large check. They do not care how their actions will hurt the business, nor do they care how the absence of that business will affect the community. They only care about filling their pockets at the expense of the business owner.

Business liability insurance guards your capital and protects your business against unwarranted lawsuits. If someone brings up a case against you, the insurance company will handle all the legal matters and fees for you. This will prevent you from coming up with the funds by depleting your bank account or selling your assets. You will be able to operate your business with a clear mind because your working capital will remain secure regardless of the outcome.

Providing Health Insurance Options for Employees

The law requires every business to have health insurance options for their employees. If an employee is hurt on the job, the owner will be responsible for their medical and recovery expenses. By providing every employee with health insurance, the owner can avoid paying for work-related injuries with personal funds. Instead, he or she can use this money to develop a safety program that will reduce accidents in the workplace.

Employers must have health insurance coverage if their employees are working in hazardous environments. Toxic fumes, dust, and other particles are constantly floating in the air and putting employees at risk. Even with respirator masks and other safety equipment on hand, employees can still become ill. If someone cannot complete their work day because of a sickness, the employer’s health insurance will cover their medical costs and lost wages.

Using Insurance Quotes to Determine Monthly Costs

The monthly cost for business liability insurance and health insurance differs from business to business. Certain factors will determine how much an employer pays and how many benefits they will receive. Employers can get an accurate estimate by receiving insurance quotes from several companies. This will give them an idea of what they should be paying–based on the size of their company and number of employees.

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How Technology Is Impacting Small Businesses

In this digital age, the power of business tools is helping in levelling the playing field and reducing the discrepancy that has existed between large corporations and small businesses. Small businesses are now increasingly tapping into the numerous resources that have been rendered accessible by technology.

 

Adopting Automation

Automation becomes a good investment for small businesses if it not only lowers business costs but also assists users and customers to get access what they are looking for more easily and quickly. It may not be the best of changes if it is going to give your users unpleasant experiences that may push them away.

 

The trick lies in striking the right kind of balance between making your customers happy and raising margins.Today, startups can access grants for small businesses that are set aside to specifically assist in such areas as business upgrading.

 

The App Game

Over the coming years, mobile commerce is expected to continue gathering momentum as more and more consumers turn to using their smartphones for researching products online and making online purchases. With marketing tools now driving customer traffic to your small business, it becomes more important now than ever before to maximize on the dominance of mobile over desktop.

 

It becomes a must to offer your local customer a fully dedicated mobile application. Creating a well-functioning and active app for your small business gives your company and brand credibility and prestige that was at one time the exclusive reserve of big businesses.

 

CRM Goes Digital

Today, customer communication is vital if your business is to survive. A well-designed Customer Relationship Management (CRM) system has the power of boosting the customer experience through the provision of wide ranging services. More and more forward-looking small businesses are now adopting Customer Relationship Management systems.

 

Cloud Computing and Data Security

For lots of small enterprises, cloud computing is fast becoming the new normal as it eliminates the necessity of maintaining costly on-site network servers, IT infrastructure, and heavy on-staff expertise. A key driver for many small businesses will be enhanced data security as they are typically much more vulnerable compared to large corporations—with less chance of recovering from a data breach.

 

Harnessing Social Media

The number of estimated active social media users is around a massive 2.307 billion, and by 2018, the figure could rise to 2.55 billion. That’s where traffic for your small business lies and you therefore need to tap into it. Having noted that, it is important to remember that the bigger percentages of social media users are accessing these platforms using their tablets and smartphones.

 

The technology reach has penetrated far and deep into the realm of business productivity and growth monitoring. And nowhere is it being felt more than in the small business sector. To fully benefit your business, it is vital to be aware of the latest trends and tools that can guide you in the right technology investment and implementation techniques. You may be able to find more information at Ontario Centres of Excellence.

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How IT Management Software Can Boost Productivity

Modern information technology can make businesses more secure and productive than ever, especially when used with IT management software When properly managed, IT assets can help global corporations maintain a unified presence in every market. IT can also give small to mid-sized firms competitive advantages that help them win business away from larger companies.

Cost SavingsUnsurprisingly, the automation made possible by an IT monitoring platform can result in immediate cost savings in the form of a reduced IT staff. The software can also stretch the capabilities of your IT department, allowing your team to accomplish more without adding to your payroll. Either way, IT management software can make your company more productive while controlling labor expenses.

Human Resources

When you have access to management software, you make your company more efficient and, therefore, more profitable. For example, automated onboarding tools make it possible to make new employees productive from their first day on the job. Rather than sitting idle, waiting for your IT staff to create network credentials, email accounts and software, your new hires can click their mouse to begin the onboarding process. Automated setup tools will do the rest.

IT Automation

When you choose an IT management software package for your firm, you will have a chance to use automated maintenance tools that can help keep your network stable and secure. You no longer need to invest time and money monitoring your IT infrastructure. Instead, your software will keep track of IP addresses and stay alerted for irregular activity. Management software can track software licenses as well as hardware assets, so you and your team can fully utilize available resources.

Remote Services

Regardless of the nature of your business, Remote monitoring and management (RMM) tools can help. RMM services allow your IT specialists to manage multiple business locations from a centralized office. Your IT personnel can also use RMM to manage your network after hours from home, so they don’t have to return to the office to support second-shift users or perform maintenance tasks.

Reports

With the automated reporting tools that come with your IT management software, you can stay aware of usage patterns, security threats and other IT events occurring within your company. Rather than having a staff member collate information and create manual reports, the automatic tools that come with management software will run vital reports automatically, so you never have to worry about having the latest information available to you.

Now that you understand what IT management software can do for you, start shopping for the package that has the features and tools that fit your business model. With remote services, automation and reporting tools on hand, you will squeeze the most productivity from your IT investment.

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Indoor Mapping: What’s All the Fuss About?

If you’ve ever installed an app on your smartphone that uses GPS technology, then you already know that the app can only get you to the door of where you want to go. After that, the app becomes nearly useless. This is when indoor navigation saves the day. By generating indoor maps, you never have to worry about getting lost inside a building. However, the benefits of using GPS for indoors go well beyond that.

 

📋 Tracking Employees, Merchandise and More

One of the biggest benefits of indoor localization is how it can help companies keep track of both employees and goods. When working in a large building, it can be hard for employers to keep up with all of their employees. Indoor GPS systems allow for this in real time. This makes it easy to determine whether of not employees are where they should or shouldn’t be.

Indoor GPS navigation can also be used to track products or customers in stores. Store owners can keep up with sections of their stores that are receiving the most foot traffic or know exactly how many customers are in their stores at any given time. The possibilities of this technology are nearly endless for businesses.

 

🏬 Indoor Mapping for Malls and Museums

When visiting a new mall or museum, it’s easy to get lost. Indoor navigation can make it easy for you to find your way around a building by pulling up an indoor map much like how your GPS pulls up a map of the street. This can make it easier to plan a trip when you visit a new building and even keep up with loved ones if you get separated.

 

🔧 Work in Progress

Many large corporations that provide detailed driving directions using GPS have started gathering data to make maps for buildings. Thousands are already mapped and can be accessed from smartphones. In most cases, the maps pull up automatically once you enter the building. The days of looking for a mall directory are slowly coming to an end. People will soon have portable maps of thousands of buildings right on their smart devices.

The technology is finally there to make indoor mapping as useful as people knew it could be. With the technology available today, these indoor maps can offer accurate readings up to 3 or 5 feet. Providing quick access on your phone, these maps may be used for hospitals, colleges and other places where it’s easy to get lost.

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4 Reasons Why Hiring a Customs Broker is Smart Business

Competing effectively in today’s global economy often means that a business must either ship goods overseas, or receive international shipments. Importing and exporting goods on an international scale requires knowing about complex regulations. It also means that you need to know what to do in order to have those goods get through customs. This is not a simple process. In fact, it is not unusual to have goods held up at port due to some snag with customs. It can be a costly nightmare trying to figure out how to resolve an international shipping problem. A customs broker can successfully navigate your goods through the sea of regulatory requirements.

The Important Role of a Customs Broker

A customs broker is someone that specializes in expediting goods through the complex maze of international regulations. Every country has its own rules and regulations that govern how overseas goods are handled on their shores. Most businesses simply don’t have the time or resources to devote to keeping up with ever changing regulations concerning every type of item. This is the sole responsibility of your broker. They are very familiar with the entire customs process and stay on top of any important changes.

Their job is to save your business time and money by helping goods ease through the international supply chain.

Brokers Handle Paperwork

One of the most unpleasant aspects of shipping goods overseas is the massive amount of paperwork that must be properly filled out. All goods must travel with the appropriate documents. Just like people cannot travel to other countries without a passport, goods cannot be shipped without similar approval from the right authorities.

Brokers are experts at handling all types of forms such as Bill of Lading, invoices and other important documents. The broker takes over all aspects of making sure customs authorities receive the appropriate signed paperwork. Customs officials will clear goods for release after paperwork has been approved. This alone is well worth the cost of hiring their services.

Stay Abreast of Regulatory Changes

Brokers are always in the loop about important government import and export changes. The best brokers attend industry events, classes and read the latest news regarding international shipping. They can be a valuable consultant whenever your business needs fast information about current border restrictions or trade agreement rules. This is important because rules can change very quickly.

Reduce Shipping Costs

A highly skilled customs broker can be the source of a wealth of knowledge regarding ways in which your business can cut costs on shipping. For instance, a broker is likely to know a lot about certain trade agreements between countries. Some of these agreements offer reduced rates on certain goods. Your broker can explain where these savings are and how you can take advantage of them.

Another way customs brokers save their clients money is by arranging special agreements with freight companies. Your broker can arrange to have your goods bundled and shipped with similar goods. You enjoy lower shipping costs with this smart strategy.

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Online Marketing Strategies for Industrial Test Equipment

The ability to reach a global audience through a proactive online marketing campaign can never be ignored. Companies providing industrial test equipment have the ability to appeal to a specific market segment and niche, one where potential customers use unique online search terms, all in the aims of finding very specific products. This is why it is so important that companies adopt several online marketing strategies, ones that put their industrial test equipment offering but a few keystrokes away from potential customers. In essence, only an online marketing strategy can help level the playing field amongst all companies, regardless of their size. Online marketing is an inexpensive marketing platform that is quickly gaining a reputation for delivering superior results, especially when compared to outbound strategies. What is the difference between inbound and outbound marketing?

The Importance of Online Marketing

Inbound marketing is online marketing. It has become so commonplace for today’s businesses that most are moving away from outbound strategies and towards lower cost inbound marketing strategies. The difference is rather easy to understand; outbound marketing relates to conventional marketing strategies like TV, radio, print and billboard advertising, while inbound marketing relies upon organic online search results, online marketing campaigns and strong search engine optimization strategies. So for companies looking to sell industrial test equipment, what are some of the advantage of online marketing?

• Accurate Search Terms: Let’s assume an industrial test equipment manufacturer was trying to market a new line of power oscillators and RF power amplifiers. The search terms in both instances would match the company’s product offering. Both of these search terms are very specific and likely only searched by potential customers. These specific keywords become the focus of the company’s online marketing strategies. The company may decide to structure its website’s and blog’s content around these keywords. It may also decide to use several “pay-per-click” (PPC) and banner advertising campaigns, all with the aim of increasing the company’s likelihood of being found through online searches.

• Lower Costs of Customer Acquisition & Retention: All online marketing strategies focus on increasing a company’s PageRank in search results. A higher PageRank for a given search term means a company’s website is more likely to be viewed, which in turn leads to higher sales closing rates. Comparing outbound marketing to inbound marketing is rather simple. One is expensive, while the other is inexpensive. One is difficult to manage, requires a substantial capital investment and is incredibly costly when making changes, while the other is easy to change, simpler to manage and far more accurate in its analysis of results. Simply put, online marketing is an essential aspect of success for any enterprise looking to increase their market share because it dramatically lowers a company’s costs of customer acquisition and retention.

Online marketing increases marketing return on investment as it’s far more accurate in its assessment of success or failure when measuring individual marketing strategies. The results from outbound marketing strategies are simply too costly to determine. In addition, changes are often seen as permanent, whereas companies adopting online marketing can make relatively simple changes.

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Leaders of the Pack on the NYSE

Companies listed in the top five on the NYSE is based on its success, longevity, and global influence in today’s economy.

How Companies Get Listed on the NYSE

There are certain minimum criteria that must be met for a domestic company to list on the NYSE, that relates to its value on the market, total assets and distribution of shares. An initial fee and annual fee along with an amount based on a sliding scale of the number of common shares issued must also be paid. The annual fee is a minimum payment of $35,000 and a maximum of $500,000.

What Are The Top Five Companies On The NYSE?

The following companies are listed as the top five on the stock market because they meet all of the domestic listing requirements of the NYSE.

1)Nexen, Inc.- Nexen, Inc. focuses on producing affordable, clean and secure energy by using innovative technology to discover and develop oil and gas resources on a global scale, including the the Gulf of Mexico, Western Canada, offshore West Africa, and the UK North Sea. They understand the importance of making as little impact on the environment as possible with their extraction techniques while maximizing the production of shale gas, conventional oil & gas, and oil sands when achieving their objectives.

2)Bank of America Corp.- As the fifth-largest company in the United States based on total cash flow, Bank of America located in Charlotte, North Carolina is a domestic international financial and banking services corporation headquartered Since its acquisition of Merrill Lynchin 2008, Bank of America is the world’s largest corporation for wealth management and a huge player in the investment banking market, and was listed third biggest company worldwide by Forbes in 2010. With 16,200 ATMs and 5,600 branches, the banking company roughly covers about 80 percent of the U.S. and serves approximately 57 million small businesses and consumers.

3)Freeport-Mcmoran Copper & Gold, Inc.- The company mines stable reserves of copper, gold and molybdenum from diverse, geographical locations, and is the world’s largest public trading copper company.

4)Citigroup, Inc.- Formed from one of the largest mergers in history, Citigroup, Inc. re-inventing itself in 2012 with blue lettering; it is a multinational, public domestic financial services network that operates in 140 countries with approximately 16,000 offices and currently employs approximately 260,000 staff worldwide from its headquarters in Manhattan, New York City, New York, USA. It provides financial analysis, global wealth management,credit cards, investment, corporate and consumer banking, net income of private equity. Citigroup, Inc. celebrates its 200 year anniversary in business this year. Based on its 2011 asset report, Citigroup, Inc. has a total asset of almost $2 trillion USD.

5) Hewlett-Packard Company- Hewlett-Packard is a domestic company internationally renowned for its information technology and printing devices, and is headquartered in Palo Alto, California, USA. It provides solutions, products, technologies, and software, for the average consumers and for government, health and education sectors of all sizes.

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Ways Small Businesses Can Benefit From Using Third Party Logistics

The third part logistics (3PL) industry in the country has grown by over 47 percent since 1998. This growth is lead primarily by the 72,000 transport and trucking providers who bring in more than $14 billion annually. The number of warehousing and storage providers has also increased by 50 percent over the last 15 years. Small businesses can benefit from a 3PL. The providers offer expertise and assets that will help to optimize everyday operations, reduce costs and increase revenue.

Inventory Management

Inventory management can become a logistical problem for small businesses. The cost of warehousing, materials handling, stocking and picking can grow very quickly. A poorly managed inventory or warehouse will reduce revenues significantly. A 3PL provider will handle all aspects of inventory management in an efficient way. A small business does not need to invest in material handling or warehousing assets or employees. The inventory management capabilities of an experienced 3PL will accommodate increasing stock levels as the small business grows over time.

Efficient Shipping Solutions

Shipping is something that few small businesses can manage without outside assistance. Carrier-level delivery companies must maintain large fleets of trucks and have thousands of employees. One way to optimize shipping within a small business is to use a 3PL that provides freight forwarding. Freight forwarding services are logistic specialists who arrange for the movement of packages between manufacturers and warehouses, customers or other vendors. The 3PL will work with carriers to reduce costs, meet shipping deadlines and improve deliverability for items that require special handling.

Planning and Consulting

Some 3PL providers provide planning and consulting services for businesses. This can help a small business to structure operations in a more efficient way. The provider will supply a business with the tools and information necessary to acquire the technology needed to remain competitive or to establish productive workflows. This will save money and will place a company in a position where expansion or future diversification is possible without having to restructure every department. A 3PL provider could also recommend reductions in staff levels or outsourcing of different services in order to streamline operations.

Global Access

The Internet gives every small business the ability to reach customers in nearly any part of the world. An increasing number of companies are starting to sell to foreign markets. Managing foreign shipments is not always easy and often requires special knowledge. A 3PL provider using freight forwarding will have the expertise to allow a company to send shipments to other countries seamlessly. This opens up new markets while also optimizing the shipping or distribution process.

Customer Service

Small businesses can use 3PL providers for support services that are normally only found in larger corporations. Some 3PL providers can handle customer service and returns. This includes receiving items that are returned to a warehouse and then shipping out new items. Certain providers even offer customer contact centers that can handle basic calls and escalate more serious or technical issues. This removes the need for a small business to construct a customer service infrastructure. A 3PL will also provide more complete and professional service.

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What Is Invoice Factoring and How Do They Help Businesses

Business executives agree that cash flow is one of the biggest challenges that any company faces. Ask any banker, and they will agree that cash is king. Even though many of these tight-fisted financial institutions were bailed out by the tax payers as insolvent and too big too fail, they have proven they are unwilling to part with much of that “found cash” to help other businesses in financial trouble. Business management teams continue to be creative in order to survive.

The Need for Factoring

With most traditional lending sources unwilling or unable to lend money, business professionals have been forced to consider alternative cash flow solutions, turning in increasing numbers to factoring houses that advance money in exchange for invoices. As often happens in the business world, where there is a demand, there is always someone willing to meet that need.

In addition to banking problems, the traditional loan sources for small businesses in particular, have been negatively impacted by a sour global economy since 2009. In the face of high unemployment rates and plunging individual investment portfolios, it is no surprise that many investment sources for small businesses have dried up. On top of that, many small business executives find it almost impossible to tap into home equity like they could in the past to access some quick cash. Just in time for many business owners, the factoring houses swooped in to save the day as a lone solution to a growing problem.

Benefits of Factoring

Compared to working with banks, business executives admit that there are many advantages to using a factoring company. Here are some of the benefits of using factoring houses for cash advances.

1. The money is usually advanced very quickly on an as needed basis.
2. The credit of the business does not have to be perfect to obtain an advance. Usually the credit worthiness of the company owing the invoices is of much more concern for factoring companies, since these companies often take over the collection process.
3. Co-signors are required for a cash advance.
4. Advances makes cash available for companies to take advantage of discounts offered by suppliers.

Future Considerations

An interesting question arises as banks continue to clutch their cash reserves, only willing to loan to a few select companies they deem creditworthy. Considering the ease of getting a cash advance from a factoring company, how forgiving will corporate executives be in the future? Most people agree that companies in need of money will take it wherever they can get it. There will be a choice at some point in the future. Of course, interest rates will always rule analytical decisions, but until economic recovery takes hold, factoring companies are the answer for many businesses.

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