Category: Technology

With all the algorithm updates rolled out by Google, one thing has remained constant throughout the years when it comes to optimizing your website for search engines – the need to do your keyword research for all your online content. Keyword research simply refers to actual research on terms that you want to use as keywords. Identifying the right terms make it possible for you to come up with a content strategy, or even a market strategy. You can choose to do your own keyword research or have professionals at do it for you. Here is how to choose keywords for your SEO content.

1.      Create a List of Relevant Topics That Are Important

Create a List of Relevant Topics That Are Important
Credit: Pixabay

This can be done based on the information you have about your business like the target audience and also the products or services you offer. Think about the general topics you are interested in ranking. If you blog regularly, these topics can be related to what you mostly blog about. They can also be topics that come up during sale conversations. You need to think about your buyer and think about topics that would be of interest to them.

2.      Fill the Topic Buckets with Keywords

Fill the Topic Buckets with Keywords
Credit: Pixabay

With your relevant topics at hand, you need to come up with some relevant keywords that suit your ideal topics. You need keywords that will rank high in the search engine result pages. After all, your target audience is probably using these phrases to find your kind of products or services online. Make sure to create a comprehensive list of the most ideal keywords, and then choose the most relevant ones for your content.

3.      Search for Related Terms

Search for Related Terms
Credit: Pixabay

If you are finding it hard to come up with more relevant keywords, you can head to Google and look at related terms that are listed when you enter keywords on the search bar. This information can be found at the bottom of the Google page when you search for certain phrases. These phrases can be a good source of additional keywords that you may want to use. This is how to choose keywords for your SEO campaign.

4.      Go for Long-Tail Keywords and Head Term Mixes for Your Keywords

 Go for Long-Tail Keywords
Credit: Pixabay

Head terms are shorter keywords that are more generic while long-tail keywords are longer keywords. It is important to have a mix of these two as it gives you a more balances keyword strategy. Head terms are searched for more frequently making them more often than not more competitive and harder to rank as compared to long-tail keywords. Mixing head terms and long-tail keywords gives your content a better chance of ranking.

5.      See What Your Competitors Are Doing

See What Your Competitors Are Doing
Credit: Pixabay

While not everything your competitor is doing can be relevant to your campaign, it is important to know what keywords they are using and try and use some of these keywords in your own campaign. If you find that your competitor is using some keywords on your list, it is important for you to find ways to better optimize these keywords to be able to rank higher than your competition.

It is also a good idea to work with a reliable SEO company Toronto team for your SEO campaign. This ensures that you get the right keywords for your campaign which will increase your chances of ranking high on the SERPs.

It is easy for even experienced website builders to occasionally find that they have made a linking mistake, and it is even easier for newbies to make one. Yet, Google and other search engines refer to these sites to consider your organic search ranking. Here are some of the most common mistakes.

1. Linking to a Site With a Bad Reputation


Before you link to any website, take a look at the site’s content. It should be designed to add value to real people’s lives. In particular, avoid linking to pornography sites, payday loan sites and others who have a bad reputation in general. Instead, use a domain authority tool to find great websites to link to before you bring down your site’s reputation.

2. Buying and Selling Links

People holding hands

Never spend money on the links that you need for your website. These links are considered spam, and they will lower your site’s ranking. Instead, find good content that will help your viewers out and link to it following a natural pattern.

3. Avoid Nofollow Links

While it is debatable if nofollow links will actually hurt your site, work on getting follow incoming links from a site that has a reputation equal to or higher than yours. Then, when Google’s crawlers find these sites, a little of their good reputation will rub off on your site.

4. Avoid Links That Add No Value

Low quality

There are over 1.8 billion websites. Therefore, spend a few minutes finding a webpage that will add real value to your target audience’s life. The page should tie in directly to what you are talking about on your website, but it should not lead viewers to your competitor’s site. You should be linking to the exact page on the other site that you want the viewer to see.

5. Creating Posts Filled with Links

While search engines highly value links, do not be guilty of creating pages and filling them with links. The right amount depends on the length and the complexity of your content. Generally, however, two to three links are enough, even if you are writing about Toronto SEO. Just like you would not keyword stuff, do not link stuff either.

6. Poor Anchor Text

Use text that tells the viewer exactly what they will see on the other website if they choose to visit as succinctly as possible. Search engines robots collect the anchor text and use it as an indication of what the page is about, so use natural language to tell the robots what the other page is about.

7. Using Only Inbound or Outbound Links

You should have a natural mix of inbound and outbound links. While getting great content is always a great start, you can also get inbound links by asking your suppliers, adding a video posted on another site, guest blogging and acting as a resource for the media. You may also want to think about participating in or organizing community events if you are focused on local SEO.

When you follow these seven tips, you are sure to build a great link profile. Use this guidance and your own ingenuity to make yours as strong as possible. The result is that your site is very likely to grow in search engine rankings drawing in more customers. If you need help, then we would love to be your Toronto SEO expert.

Businesses are increasingly more dependent on the revenue streams that come from their online marketing campaigns and revenues. Most firms with a web presence are using visitor tracking software, usually implemented in their web analytics tool-sets to monitor their advertising campaigns performances. Several emerging technology trends are supercharging the information that marketers are able to get from their analytics tools.

This article discusses 4 technologies that are enhancing web anayltics.


  1. Big Data
    The internet is a busy place these days. Google reports processing 40,000 search requests per second, 3.5 billion searches per day, totaling to 1.2 trillion per year. Those are just raw search figures. There is also an enormous amount of multi-dimensional statistical data related to the keywords queried, users’ interactions with the pages, lead generation and conversion rates and those can be analyzed even further into highly valuable information for online advertisers.Big Data is the term used to describe these extremely large packed-with-information datasets. Having access to this huge amount of information gives marketers new ways to examine trends, their competitors and their customers’ behaviors in ways that had not previously been possible.

    Tools such as Hadoop and related utilities such as Flume, Chukwa, Hive, Mahout bring the power of Hadoop’s MapReduce technology to marketers needing to process large amounts of analytics big data.


  2. Cloud-Based Technologies
    It used to be that the investments required to purchase the hardware and software, maintenance and upgrades to perform analytics comparable to what the largest companies have access to was prohibitively high for the mid-size and smaller firms, making those technologies inaccessible to them and often having no option but to develop their own.The cloud-based industry has introduced high-end features using a pay-for-what-you-use model., Amazon Web Services, Amazon Machine Learning and Google Analytics are just a small sampling of free or price-scalable cloud solutions that allow users to customize their own easy-to-set-up data processing solutions, meeting their web analytics processing needs.

    As a web-based software solution, cloud applications can be accessed from anywhere a laptop, tablet or even a cell phone can connect to a website.


  3. Machine Learning
    Research and market study leader Forrester Marketing, estimates that Artificial Intelligence spending will triple this year and grow to a $100 billion industry by 2025.Machine learning gives online marketers a competitively advantaged source of analytics to draw from. Supervised learning, a technique where the AI software is trained to categorize data into already known sets gives marketers an extremely powerful analytical tool that provides valuable insights into aggregate marketing data.

    However, unsupervised learning, where the machine learning algorithms are trained to examine the data and find relationships that marketers don’t even know exist, increases the power of the analysis by several orders of magnitude.

    Businesses that don’t implement machine learning in their analytics can expect to be outperformed by those firms that do use AI in their marketing analysis.


  4. Prescriptive Analytics
    In their efforts to implement website visitor tracking, advertisers used to be satisfied with understanding their target demographics by their collectively shared attributes, what is referred to as descriptive analytics.In 2016, the focus shifted to predictive analytics to gain insight into trends and explore the impact of campaign changes using “what if” hypotheses.

    In 2017, the paradigm has shifted to prescriptive analytics, a heuristic for locating the best solution that should be implemented given the known set of parameters of the business problem being examined.

    IBM Watson, the Google Predictive API, Amazon Machine Learning and an ever increasing suite of more exotic high-tech tools allow online advertisers to benefit from the same technologies that are used to mine medical studies and discover new cures for cancer.

    The power of a campaign that can tune itself in real time is presently unfathomable.


Proper hard drive destruction is vital for preventing data theft. The drives are sturdier than many people believe, so people who try to do it themselves often leave their data in place for thieves. The solution is to use a series of steps to do the job properly. Here’s why it’s important.
1. Maintain the Chain of CustodyDestroying a hard drive properly requires special tools, so most people use a specialized service to do it, often from the same companies that offer secure paper shredding services. In that case, it is vital to maintain the chain of custody by leaving records each time that the drive changes hands.

This produces two major benefits. Most importantly, it ensures that nobody can steal the drive without the theft being documented for easy tracking. At a secondary level, it makes it easy to find the drive if it gets lost during transportation because the documents will narrow down the list of possible locations. Taken together, the documentation will make sure that the drive reaches its destination so that it can be destroyed.

Spearing Strength
2. Use Shearing ForceThe next step is to begin the destruction process. The data will only be destroyed beyond recovery if the drive is damaged to the point where it cannot function and cannot be repaired. One of the best ways to do that is through shearing, which is similar to shredding papers for document destruction. It takes specialized machinery to cut through the metal and interior components, but the end result is a drive that has been sliced into tiny pieces.

Crush Thoroughly
3. Crush ThoroughlyCrushing is also an acceptable way to destroy a hard drive. This method is neater than shredding the drive, but just as effective.

A hard drive relies on drive platters, magnets, and other internal components to store and access data. Simply punching a hole through the right set of components will wreck the drive and make sure that thieves cannot recover the data by taking out the storage medium and putting it in a new drive. This requires both precision and a powerful drill, so it is only possible for specialists to use it, but it will get the job done.

4. Certify the DisposalIt is important both to trust workers and to verify their success. Once a drive has been destroyed, the disposal service should produce documentation to verify that fact. It not only provides another chance for the workers to notice problems, but it also provides the original owner with valuable records. They can use that certification to make a list of the drives that they have disposed of properly, which allows them to track down any that still need to be eliminated. Good security systems run on documentation, and there is no excuse for leaving any part of the process undocumented.

Jump to top

Modern sensitive indoor GPS chips can be used for various applications in indoor environments to determine locations because they’ve been modified to receive signals from enough satellites. Here are some of the most common applications of indoor navigation in a day-to-day lifestyle.

Indoor Navigation in the Terminal

Navigating through the complex structures of an airport can be cumbersome. The entire travel chain in the airport terminals is displayed on the navigation system. With the indoor GPS, passengers can be guided in every step of the way from the parking lot to the final gate. The points of interest such as lounges, food courts, restrooms, car rental service providers, and ATMs are all provided on a digital map. As a passenger, your location will be indicated on the digital indoor maps as a blueprint that you can use to locate the various points of interest.

The digital strategies used in the retail industry are also important for the airport operators and passengers because most airports are large shopping centers. Passengers can be alerted of any purchase incentives through push messages on their phones. Businesses can also notify their customers about the availability of some of their services in their airport-based stalls through the indoor positioning system. The “Around me” option will provide the user of the smartphone of a detailed overview of all stores in his or her environment.

Indoor Navigation in Office & Industry

Indoor positioning systems are ideal for room bookings, task management, location-based workplace management, position approval with workmates, cafeteria menus, and provision of company news. Indoor navigation for the military can be utilized in providing tight tracking solutions in complex industrial environments. Asset and personnel tracking can be handled on site. It improves transparency and efficiency when the position of objects or employees can be sent to the control center in real time.

Indoor Navigation for the Retail Industry

The indoor positioning systems are ideal for coordinating internal processes in a shopping center. Visitors of large shopping centers can easily access various locations and inform themselves all they need to know without asking around if they utilize the indoor GPS solutions. Through the GPS for indoors and various mobile apps, customers can shop around the shopping centers with minimal supervision. Moreover, the indoor positioning system is a good solution for monitoring the movement of customers to avoid vandalisms and shoplifting tendencies. Shopping centers have improved customer experience by enabling their customers to use a parking guidance system to park their cars and make contactless payments.

Judging by a few key events that took place in 2016, Canada is gradually becoming a market leader in the emerging field of enterprise content management. Major global players such as Konica Minolta and IBM expanded their presence Mississauga and Montreal, and the independent OpenText Corporation was closely followed by market analysts as it developed new enterprise content management solutions (ECM).

One of the biggest ECM moves of 2016 took place in September as tech giant Dell agreed to sell its Canadian operations to OpenText. The transaction, which was valued at more than $1.5 billion, put the Waterloo company on the map as a global ECM player.The new IBM center in Montreal aims to provide more than just another customer communication management platform to enterprise clients. The center will develop business solutions for companies that are looking to implement digital workflows.

Understanding Enterprise Content Management

In digital information hierarchies, ECM sits a spot higher than content management systems (CMS) such as WordPress. Whereas CMS applications are mostly used to publish online content, ECM aims to capture, collect, organize, store, and distribute all digital content.

One of the most often cited case studies that highlight successful ECM implementations in Canada involved a consortium of electric utilities that intended to move its legacy systems to Sharepoint, a popular platform developed by Microsoft.

Migrating legacy document systems to Sharepoint requires more than just digitizing paper documents. In the case of electric utilities, the ECM process needs to conform to federal and provincial regulations. The design of an ECM system must include a governance strategy, which consists of the policies, principles and standards for handling information.

When ECM solutions are implemented, organizational change is often required. Another business aspect to consider is how the ECM will affect relationships with customers and partners. A platform such as Sharepoint only provides the functionality of ECM; it is up to each company to set the policies that will govern the system so that permissions are given, restrictions are set and transparency can be granted when required.

The bottom line of ECM is that it needs to be implemented in such a way that it provides more value than CMS applications on their own. One example of ECM value would be the development of a system for a municipality that wishes to interact with residents by means of online forms. Such a system would require a centralized platform that receives and routes all communications accordingly. If the request is for building permits, for example, the original inquiry needs to travel along with the rest of the official documents until the permits are issued.

If you’ve ever installed an app on your smartphone that uses GPS technology, then you already know that the app can only get you to the door of where you want to go. After that, the app becomes nearly useless. This is when indoor navigation saves the day. By generating indoor maps, you never have to worry about getting lost inside a building. However, the benefits of using GPS for indoors go well beyond that.


📋 Tracking Employees, Merchandise and More

One of the biggest benefits of indoor localization is how it can help companies keep track of both employees and goods. When working in a large building, it can be hard for employers to keep up with all of their employees. Indoor GPS systems allow for this in real time. This makes it easy to determine whether of not employees are where they should or shouldn’t be.

Indoor GPS navigation can also be used to track products or customers in stores. Store owners can keep up with sections of their stores that are receiving the most foot traffic or know exactly how many customers are in their stores at any given time. The possibilities of this technology are nearly endless for businesses.


🏬 Indoor Mapping for Malls and Museums

When visiting a new mall or museum, it’s easy to get lost. Indoor navigation can make it easy for you to find your way around a building by pulling up an indoor map much like how your GPS pulls up a map of the street. This can make it easier to plan a trip when you visit a new building and even keep up with loved ones if you get separated.


🔧 Work in Progress

Many large corporations that provide detailed driving directions using GPS have started gathering data to make maps for buildings. Thousands are already mapped and can be accessed from smartphones. In most cases, the maps pull up automatically once you enter the building. The days of looking for a mall directory are slowly coming to an end. People will soon have portable maps of thousands of buildings right on their smart devices.

The technology is finally there to make indoor mapping as useful as people knew it could be. With the technology available today, these indoor maps can offer accurate readings up to 3 or 5 feet. Providing quick access on your phone, these maps may be used for hospitals, colleges and other places where it’s easy to get lost.