With all the algorithm updates rolled out by Google, one thing has remained constant throughout the years when it comes to optimizing your website for search engines – the need to do your keyword research for all your online content. Keyword research simply refers to actual research on terms that you want to use as keywords. Identifying the right terms make it possible for you to come up with a content strategy, or even a market strategy. You can choose to do your own keyword research or have professionals at www.seovancouver.ca do it for you. Here is how to choose keywords for your SEO content.
1. Create a List of Relevant Topics That Are Important
This can be done based on the information you have about your business like the target audience and also the products or services you offer. Think about the general topics you are interested in ranking. If you blog regularly, these topics can be related to what you mostly blog about. They can also be topics that come up during sale conversations. You need to think about your buyer and think about topics that would be of interest to them.
2. Fill the Topic Buckets with Keywords
With your relevant topics at hand, you need to come up with some relevant keywords that suit your ideal topics. You need keywords that will rank high in the search engine result pages. After all, your target audience is probably using these phrases to find your kind of products or services online. Make sure to create a comprehensive list of the most ideal keywords, and then choose the most relevant ones for your content.
3. Search for Related Terms
If you are finding it hard to come up with more relevant keywords, you can head to Google and look at related terms that are listed when you enter keywords on the search bar. This information can be found at the bottom of the Google page when you search for certain phrases. These phrases can be a good source of additional keywords that you may want to use. This is how to choose keywords for your SEO campaign.
4. Go for Long-Tail Keywords and Head Term Mixes for Your Keywords
Head terms are shorter keywords that are more generic while long-tail keywords are longer keywords. It is important to have a mix of these two as it gives you a more balances keyword strategy. Head terms are searched for more frequently making them more often than not more competitive and harder to rank as compared to long-tail keywords. Mixing head terms and long-tail keywords gives your content a better chance of ranking.
5. See What Your Competitors Are Doing
While not everything your competitor is doing can be relevant to your campaign, it is important to know what keywords they are using and try and use some of these keywords in your own campaign. If you find that your competitor is using some keywords on your list, it is important for you to find ways to better optimize these keywords to be able to rank higher than your competition.
It is also a good idea to work with a reliable SEO company Toronto team for your SEO campaign. This ensures that you get the right keywords for your campaign which will increase your chances of ranking high on the SERPs.