For any business to experience exponential growth, lead generation is crucial. The e-commerce business world is highly competitive and thus business owners are always looking for the next innovative lead generation idea. In the coming years, the e-commerce business sector is expected to generate more than $500 billion in revenue. You can ensure that your e-commerce business gets a piece of this pie by coming up with new strategies to help maximize your revenue and build new business leads. Here are some timely tips on how to generate leads for e-commerce website.

1.     Through Social Media Marketing

Marketing through social media is one of the most effective ways of generating leads. Different social media sites make it possible for you to attract leads and redirect them to your landing pages. Make sure you’re sharing high-quality content on your social media platforms as it will extend the reach of your brand.

2.     Email Marketing

This is another effective way of generating leads for your e-commerce business. According to research, personalized email marketing contributes to up to 42% of your business success. Also, more than 80% of consumers are more likely to purchase products or services that are presented to them through emails.

3.     Automated Marketing

Using marketing automation tools makes it possible for your e-commerce business to automate tasks that are time-consuming to increase productivity. Automation services can be used to send bulk emails and also create landing pages for your site. You can also use marketing automation tools to create web forms that can be used to generate new leads.

4.     Using SEO

Search engine optimization makes it possible for your site to appear higher on organic search results. It is one of the core parts of internet marketing. When your website appears on the first page of a search result page, it becomes easier to generate leads.  You can get help with your SEO strategy at www.seovancouver.ca.

5.     Lead Scoring

This refers to the process of rewarding your visitors for completing certain actions on your site. You can reward them for clicking on your email, reading your email to completion, and even for just visiting your website and browsing through. You can set a pre-decided benchmark that the visitor needs to cross to be considered as marketing qualified.

6.     Using Pop-Ups

As the name suggests, web pop-ups are simple small pop-ups that appear on the screen of an internet user when they are browsing the internet. These pop-ups carry information meant for the user. You can use them to convey details of discounts to your potential clients, carry promo codes, or just to advertise your brand.

7.     Pay per Click Advertising

Wondering how to generate leads for e-commerce website when all else has failed? Why not run PPC ads? With pay per click, you are required to pay search engines to advertise your products or services on relevant pages on the internet. Google will only charge for the advertising when someone clicks on the advertisement. Using the right keywords is the best way to ensure that your e-commerce ad is placed on the right sites to increase the chances of clicks and redirects to your site.