Tag: small business

For any business to experience exponential growth, lead generation is crucial. The e-commerce business world is highly competitive and thus business owners are always looking for the next innovative lead generation idea. In the coming years, the e-commerce business sector is expected to generate more than $500 billion in revenue. You can ensure that your e-commerce business gets a piece of this pie by coming up with new strategies to help maximize your revenue and build new business leads. Here are some timely tips on how to generate leads for e-commerce website.

1.     Through Social Media Marketing

social media
Credit: Pixabay

Marketing through social media is one of the most effective ways of generating leads. Different social media sites make it possible for you to attract leads and redirect them to your landing pages. Make sure you’re sharing high-quality content on your social media platforms as it will extend the reach of your brand.

2.     Email Marketing

Email Marketing
Credit: Pixabay

This is another effective way of generating leads for your e-commerce business. According to research, personalized email marketing contributes to up to 42% of your business success. Also, more than 80% of consumers are more likely to purchase products or services that are presented to them through emails.

3.     Automated Marketing

Automated Marketing
Credit: Pixabay

Using marketing automation tools makes it possible for your e-commerce business to automate tasks that are time-consuming to increase productivity. Automation services can be used to send bulk emails and also create landing pages for your site. You can also use marketing automation tools to create web forms that can be used to generate new leads.

4.     Using SEO

Using SEO
Credit: Pixabay

Search engine optimization makes it possible for your site to appear higher on organic search results. It is one of the core parts of internet marketing. When your website appears on the first page of a search result page, it becomes easier to generate leads.  You can get help with your SEO strategy at www.seovancouver.ca.

5.     Lead Scoring

Lead Scoring
Credit: Pixabay

This refers to the process of rewarding your visitors for completing certain actions on your site. You can reward them for clicking on your email, reading your email to completion, and even for just visiting your website and browsing through. You can set a pre-decided benchmark that the visitor needs to cross to be considered as marketing qualified.

6.     Using Pop-Ups

Using Pop-Ups
Credit: Pixabay

As the name suggests, web pop-ups are simple small pop-ups that appear on the screen of an internet user when they are browsing the internet. These pop-ups carry information meant for the user. You can use them to convey details of discounts to your potential clients, carry promo codes, or just to advertise your brand.

7.     Pay per Click Advertising

Pay per Click Advertising
Credit: Pixabay

Wondering how to generate leads for e-commerce website when all else has failed? Why not run PPC ads? With pay per click, you are required to pay search engines to advertise your products or services on relevant pages on the internet. Google will only charge for the advertising when someone clicks on the advertisement. Using the right keywords is the best way to ensure that your e-commerce ad is placed on the right sites to increase the chances of clicks and redirects to your site.

Every year, the holiday season marks yet another time for businesses to make good money. For one to take advantage of this huge spending season, it is important to come up with winning marketing strategies for their business. The winter season is estimated to bring in more than $600 billion in revenue. Here are some successful brand strategy examples to execute this holiday season.

1.      Start Preparing Early

 Start Preparing Early
Credit: Pixabay

It is important to prepare early. Most companies start their Christmas season marketing in September. With early planning, you are able to come up with fitting adverts and marketing campaigns. It also gives you the time to adjust these campaigns to suit your brand even better before the season sets in.

2.      Let Your Brand Stand Out

Let Your Brand Stand Out
Credit: Pixabay

You need to come up with a way to make your business stand out. Find out what is unique about your business and use this to make better brand ads. Focus on the people who make your brand what it is. Make people see how your product can make their lives this season.

3.      Prepare Season Packaging

Prepare Season Packaging
Credit: Pixabay

It is important for you to come up with beautiful designs for your packaging during the holiday season. There are some brands that make their clients look forward to seeing what packaging they will unveil every season. This is one of the successful brand strategy examples you need to incorporate into your business. This makes people look forward to buying from you. Make sure to use the seasonal decor and colors.

4.      Use Hashtags

Use Hashtags
Credit: Pixabay

Social media presents a great way to reach millions of clients with ease. You can work with hashtags that tie into the season. Doing this makes your brand visible for anyone looking for products or services related to the hashtags online. Take time to study how to effectively use hashtags and social media in its entirety to be able to make the most out of it.

5.      Find a Seasonal Appeal

Find a Seasonal Appeal
Credit: Pixabay

Each season comes with a familiar offering. For instance, the winter season brings forth a season for warm mittens and hot cocoa. You can use these common factors and tie your brand campaigns around them. Once you get the connection, you simply play up with the idea to find your personal season appeal.

6.      Maintain Your Logo

Maintain Your Logo
Credit: Pixabay

While it is ok to play around with your logo, do not overdo it and make it completely unrecognizable to your audience. This is because you will need people to identify your brand long after the holiday season is over.

7.      Share Seasonal Values

Share Seasonal Values
Credit: Pixabay

Take time to capture the thoughts and ideas of what the season means to your staff. Successful brand strategy examples given by www.seotoronto.company show that most consumers go to a brand because of the shared values. Therefore, you need to tap into your values to connect with your audience at a deeper level.

8.      Be Mobile Friendly

Be Mobile Friendly
Credit: Pixabay

30% or more of all online sales take place through mobile devices. Therefore, you need to ensure that your seasonal marketing campaigns are mobile friendly. Your clients should be able to access your business and make orders through mobile devices with ease.