It is easy for even experienced website builders to occasionally find that they have made a linking mistake, and it is even easier for newbies to make one. Yet, Google and other search engines refer to these sites to consider your organic search ranking. Here are some of the most common mistakes.
1. Linking to a Site With a Bad Reputation
Before you link to any website, take a look at the site’s content. It should be designed to add value to real people’s lives. In particular, avoid linking to pornography sites, payday loan sites and others who have a bad reputation in general. Instead, use a domain authority tool to find great websites to link to before you bring down your site’s reputation.
2. Buying and Selling Links
Never spend money on the links that you need for your website. These links are considered spam, and they will lower your site’s ranking. Instead, find good content that will help your viewers out and link to it following a natural pattern.
3. Avoid Nofollow Links
While it is debatable if nofollow links will actually hurt your site, work on getting follow incoming links from a site that has a reputation equal to or higher than yours. Then, when Google’s crawlers find these sites, a little of their good reputation will rub off on your site.
4. Avoid Links That Add No Value
There are over 1.8 billion websites. Therefore, spend a few minutes finding a webpage that will add real value to your target audience’s life. The page should tie in directly to what you are talking about on your website, but it should not lead viewers to your competitor’s site. You should be linking to the exact page on the other site that you want the viewer to see.
5. Creating Posts Filled with Links
While search engines highly value links, do not be guilty of creating pages and filling them with links. The right amount depends on the length and the complexity of your content. Generally, however, two to three links are enough, even if you are writing about Toronto SEO. Just like you would not keyword stuff, do not link stuff either.
6. Poor Anchor Text
Use text that tells the viewer exactly what they will see on the other website if they choose to visit as succinctly as possible. Search engines robots collect the anchor text and use it as an indication of what the page is about, so use natural language to tell the robots what the other page is about.
7. Using Only Inbound or Outbound Links
You should have a natural mix of inbound and outbound links. While getting great content is always a great start, you can also get inbound links by asking your suppliers, adding a video posted on another site, guest blogging and acting as a resource for the media. You may also want to think about participating in or organizing community events if you are focused on local SEO.
When you follow these seven tips, you are sure to build a great link profile. Use this guidance and your own ingenuity to make yours as strong as possible. The result is that your site is very likely to grow in search engine rankings drawing in more customers. If you need help, then we would love to be your Toronto SEO expert.